Be uncomfortable

As a creative and as a leader, I believe it’s critically important to move towards the thing that makes you the most uncomfortable. From a creative standpoint, the path of least resistance isn’t synonymous with the best creative. Do something that scares the shit out of you in every single project.

#senior level professional #ambivert #advertising #leadership skills
Sarah Liebowitz
ACD @ FCB/Area23
Contact Sarah as a mentor

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