Whether you run your own company, are part of a high flying team or work as a freelancer - pretty much everyone of us will be undervaluing our intellectual assets. Yet they are the one thing that is totally unique to each of us, has the potential to create new value and will go on accruing as we get older... win, win, win.
So what do I mean by 'intellectual assets'? In a nutshell your intellectual assets are everything that has got you to here now. Without exception. Your childhood experience, your home, your lifelong client list, what you've ever been paid to do, your connections. By mapping these and auditing them inventively, you can develop a creative 'offer' that no-one will ever be able to compete with - because they are not you.
Standing back to see the patterns, the overlaps, the skills, new interesting sectors, services you can take from one client to another helps widen and refresh your offer. You can do it annually and each time new perspectives will emerge.
This methodology works across the board. It is simple and highly effective. And you already own the 'ingredients'.
#mid-level professional #ambivert #advertising #all Industries #design #experience #film & photography #strategy #interviewing skills #leadership skills #salary negotiation skills
Erica Wolfe-MurrayFounder @ Lola Media Ltd
Understanding and developing the value of intellectual assets is part of the methodology I developed in helping over 300 creative agencies and professionals to grow their business. Because I can only work with a given number at any one time, I poured my knowledge about this into a book to make it accessible to everyone. With only 5* reviews on Amazon, it will help you unpack the intellectual asset thinking to find new revenues and value in your own business - from what you already own.
As a leader, you are the one in charge of giving your team direction to where you’re heading and to steer them forward. But sometimes, my team takes lead and will steer the project a different way, and it’s oftentimes for the better. My role as a leader is to identify the best idea and to foster an idea to make it happen regardless of whose idea it was.
#senior level professional #extrovert #all Industries #leadership skills
Helene AlonsoDirector, Interactive Experience @ The American Museum of Natural History
The best speaker is present in the room and ready to have a conversation.
It’s not magic but practice. Be prepared. Think about what the conversation is about and what you want to achieve. Don’t forget how others might be thinking.
Collaborate. You don’t have to know it all. Be honest about what you know and ask others.
#any level #introvert #advertising #experience #film & photography #interviewing skills #leadership skills #presentation skills #team work
Aurelie HarpFounder, CEO @ The Womanity Project
salary negotiation skills
Negotiation in the workplace is a skill that comes with practice and experience. That being said, know the value you're bringing to the job because if you don't, how is your potential employer meant to know it? My number one tip is being uncomfortable with being uncomfortable and to not take anything that happens personally. Rather, look at it as a transaction that has to happen.
#any level #ambivert #all Industries #interviewing skills #salary negotiation skills
Rachel ConlanGlobal Brand Partnerships Sports @ CAA (Creative Artists Agency)
Highly performing teams always do a retrospective after each project. They discuss what went well, what didn't and things to change for future projects. It gives them a competitive advantage.
#any level #ambivert #all Industries #team work