Whether you run your own company, are part of a high flying team or work as a freelancer - pretty much everyone of us will be undervaluing our intellectual assets. Yet they are the one thing that is totally unique to each of us, has the potential to create new value and will go on accruing as we get older... win, win, win.
So what do I mean by 'intellectual assets'? In a nutshell your intellectual assets are everything that has got you to here now. Without exception. Your childhood experience, your home, your lifelong client list, what you've ever been paid to do, your connections. By mapping these and auditing them inventively, you can develop a creative 'offer' that no-one will ever be able to compete with - because they are not you.
Standing back to see the patterns, the overlaps, the skills, new interesting sectors, services you can take from one client to another helps widen and refresh your offer. You can do it annually and each time new perspectives will emerge.
This methodology works across the board. It is simple and highly effective. And you already own the 'ingredients'.
#mid-level professional #ambivert #advertising #all Industries #design #experience #film & photography #strategy #interviewing skills #leadership skills #salary negotiation skills
Erica Wolfe-MurrayFounder @ Lola Media Ltd
Understanding and developing the value of intellectual assets is part of the methodology I developed in helping over 300 creative agencies and professionals to grow their business. Because I can only work with a given number at any one time, I poured my knowledge about this into a book to make it accessible to everyone. With only 5* reviews on Amazon, it will help you unpack the intellectual asset thinking to find new revenues and value in your own business - from what you already own.
Your personal brand needs a plan, just like a professional brand. You can't leave it up to chance. You need to identify what you would like to be known for and find ways to shore up your experience and close any gaps.
#mid-level professional #extrovert #all Industries #leadership skills
Julie CottineauFounder @ Brand Twist
Remember to constantly check-in with yourself. Ask yourself, "How am I showing up to others?" Know how you are being observed, and be aware of the message you are sending.
#any level #ambivert #strategy #presentation skills
Gina SolopertoConsultant @ Glue
salary negotiation skills
Be prepared going in: know what you want in the beginning and anticipate where things might go. Salary is not the only piece of the pie; if work from home and PTO are really important to you, make sure they are a part of the discussion. Knowing a company’s needs can help you push in the right areas to get what you want.
#any level #ambivert #strategy #salary negotiation skills
Whitney RadiaCo-CEO/Founder @ Misfit Talent
In-person meetings allow you both to participate in the act of actively listening. Remove the spirit of defensiveness and go in with an air of understanding.
#any level #extrovert #strategy #team work
Erin NoelDirector of People & Culture @ Stink Studios